Brandon Chapman

Business Leadership

Dr. Clott

12/8/2008 

 

       Coca- Cola is one of the most recognized and profitable companies in the world. With operations in over two hundred countries and with about three thousand products Coca-Cola has been very successful, “raking in over one hundred and forty one billion dollars annually”(www.coke.com). Coca-Cola is ranked in the top five of most recognized brands in the entire world and serves about one and a half billion people a day. Coca-Cola has very effective leadership and operations that are successful with great management.

            Coca-Cola’s management is from all over the world with different backgrounds. This makes Coke very effective in International Business since it has people worldwide. Their current CEO and President Muhtar Kent has been with the company since 1978. He has been in charge of East European operations and was in charge of the biggest Turkish Coke bottler. “Mr. Kent was named president and chief operating officer of The Coca-Cola Company’s North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as president of Coca-Cola International through most of 2006, responsible for operations outside of North America, until his appointment as president and chief operating officer of The Coca-Cola Company, overseeing all operations of the business, including Bottling Investments. On July 1, 2008, he succeeded Neville Isdell as chief executive officer of the Company (www.coke.com).

            Coca-Cola has many women on their upper management and leadership organizations. Two of their board of directors are women and four more are on their operating functional groups. Many of their leaders and managers are from around the world, like their CEO and President. This makes Coca-Cola very effective in its global operations with people who are not only familiar with those regions but are actually from there.

            Coca-Cola does not use the same recipe for the entire world to drink. They use flavors and ingredients that those people like and enjoy from different parts of the world in their products. Also they offer many different types of soda to satisfy everyone’s taste. Coca-Cola has fruity drinks like Fanta to drinks with coffee, Coke Blak, to water, and everything else in between. “Passover Coca-Cola — a Kosher for Passover Coke made with pure cane sugar instead of corn syrup” (www.guardian.co.uk).  Coca-Cola tends to buy out local competitors and will keep how that beverage is made in order to grow more. This cuts down in competition and continues in Coke’s global dominance. Coke of course still has competitors from small local companies to their biggest rival Pepsi, which is referred to the Cola Wars. Billions of dollars are spent annually on advertising of the products; you can see them everywhere you go. With the capital that Coca-Cola has they can afford the costly marketing campaigns they hold. Like the millions of dollars they shell out for one NFL Super Bowl television commercial. Coca-Cola is truly global; anywhere you go in the world you are bound to see either an advertisement for the product or someone or something selling it.

            Coca-Cola sponsors many events as well, so they can attach their name to it to even further the name Coke into our everyday vocabulary. “Coca-Cola was the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam and has been an Olympics sponsor ever since” (www.olympic.com). Since the Olympics is one of the biggest sporting events in the world Coke has capitalized on both the popularity and the global presence of the games. But Coke also sponsors other sporting events, like the NBA, the NFL, MLB, and NASCAR. For NASCAR Coke holds two races with the companies name in it. But Coca-Cola is not just limited to American sports and the Olympics. Coca-Cola is a major sponsor in other leagues and sporting events. Since soccer (football) is the greatest and most popular sport in the world, Coke capitalizes on this. They sponsor the FIFA World Cup, which is the biggest sporting event in the world every four years. “Since 1978 Coca-Cola has sponsored each FIFA World Cup and other competitions organized by FIFA” (ww.fifa.com). Also Coca-Cola sponsored the FIFA Youth World Cup and the name if “the cup was named the Coca-Cola Cup” (www.fifa.com).

Coca-Cola also is not only a sponsor of the worlds biggest and richest sports league, the English Premier League but owns the naming right and is the main sponsor for the Football League and the divisions below it. “In England, Coca-Cola is the main sponsor of The Football League, a name given to the three professional divisions below the Premier League in football (soccer). It is also responsible for the renaming of these divisions- until the advent of Coca-Cola sponsorship, they were referred to as Divisions One, Two and Three. Since 2004, the divisions have been known as The Championship (equiv. of Division 1), League One (equiv. of Div. 2) and League 2 (equiv. of Division 3)” (www.thefa.com). Since The Championship is almost as popular as The Premiere League this is huge, you can see the advertising everywhere during the games, even on the referees.

Coca-Cola holds earnings into the hundreds of billions annually, making them one of the most profitable companies in the world. In 2007 their earnings per share grew at about nineteen percent with a twenty percent net operating income increase. Obviously Coca-Cola is doing very well, they have continued to grow and expand into new markets and expand in their older ones. Coca-Cola follows trends that are occurring in the market. Like the whole going green, Coca-Cola now operates a fleet of environmentally friendly automobiles. “Due to the rising cost of fuel in 2008, Coca-Cola Co. and its two largest U.S. bottlers are shifting their fleets to hybrid electric vehicles. [59] The company currently has 142 hybrid-electric delivery trucks throughout the U.S. and Canada” (www.coke.com). By doing this it increases their public image as being concerned for the environment and trying to help. Which they are doing, and they are cutting cots by using the hybrids. Also with people trying to be more health conscious and the American public wanting to be in shape they introduced lower calorie drinks and products with no sugar and other types of products. This is a response to the public and how tastes are changing, but their most popular drink is still Coca-Cola Classic. Coca-Cola does introduce new products that are innovative and creative in order to create buzz. This has been both great moves and also horrible decisions that caused harm to their image.

Coca-Cola introduced a new formula in 1985 that was sweeter than their regular product. New Coke was launched with much hype and marketing in order to spur interest for the new product. But after a while sales dwindled and New Coke was pulling in just three percent of total sales. The New Coke idea was an overall a commercial failure, with the amount of money pumped into the marketing and investment. Many people preferred the taste of the old Coke and so the original Coke was branded as Coca-Cola Classic and New Coke was taken off the market.

There has not just been new products that has caused the company public image harm. The use of high fructose corn syrup is a major contributor to obesity and the over intake of calories. Also in 2003 it was found that Coca-Cola in India contained pesticides and other dangerous chemicals. “In 2003, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, said aerated waters produced by soft drinks manufacturers in India, including multinational giants PepsiCo and Coca-Cola, contained toxins including lindane, DDT, malathion and chlorpyrifos — pesticides that can contribute to cancer and a breakdown of the immune system. Tested products included Coke, Pepsi, and several other soft drinks, many produced by The Coca-Cola Company. CSE found that the Indian produced Pepsi’s soft drink products had 36 times the level of pesticide residues permitted under European Union regulations; Coca-Cola’s soft drink was found to have 30 times the permitted amount” (www.cseindia.org). This hurt Coca-Cola’s image publicly on a global scale, with fears that in other countries the product could contain dangerous chemicals, but none have been found. Coca-Cola’s leadership did a great job in handling the situation and most people do not even remember the incident happening.

When reviewing Coca-Cola’s mission statement and values I see that they are actually pretty close to achieving their goals. “Our mission declares our purpose as a company. It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto. To refresh the world in body, mind and spirit. To inspire moments of optimism through our brands and our actions. To create value and make a difference everywhere we engage” (www.coke.com). This is a good mission statement, I don’t know if they actually achieve this but nonetheless its good. “Our Vision

Our vision guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs. Partners: Nurturing a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Being a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximizing long-term return to shareowners while being mindful of our overall responsibilities” (ww.coke.com). Their values do seem to be true overall, it is pretty reasonable and they achieve most of them.

Coca-Cola is a fantastic company overall, they bring in a huge profit, they are recognized worldwide, and this is mainly due to their leadership. Coca-Cola brings refreshment to their customers, and we all know what to expect when we open a Coke.

 

 

 

References

 

1.     www.thecoca-colacompany.com, the website of the Coca-Cola company

2.     http://www.guardian.co.uk/world/2007/mar/19/religion.uk, Jenny Kleeman, March 19, 2007, “Sugarruch- the craze for koser Coke”

3.     www.olympic.com, the official website for the Olympic games

4.     http://www.fifa.com/en/marketing/partners/index/0,3517,13,00.html, the website for the Federation International de Football Association

5.     www.thefa.com, the website for the British Football Association

6.     www.cseindia.org, website for the center for science and environment

http://www.rediff.com/money/2003/aug/05pepsicoke.htm, “ Coke, Pepsi Contain Pesticides: CSE”, August 5, 2003

 In this last project I wanted something from my first year as a Business student. I was a Marine Transportation student for two years before switching to Business. I believe this shows my rapid growth from very little knowledge in the Business world to what I know now.

                                                       Marketing project:

 

                                    How to Make Soccer the New Basketball

 

 

            The article I chose is one about how soccer is viewed, marketed and thought about in the United States. Every four years the world cup goes on and the passion and popularity of soccer in America rises. But in between those four years Americans view soccer as somewhat of a mediocre sport. But popularity and interest is rising in the sport. Our professional league continues to grow and expand as we get better players and market the sport better. Our national team brings in huge crowds when they play and their supporters are starting to become more like European fans. Soccer’s star is rising in the United States thanks in part to good marketing.

            During the 2006 World Cup held in Germany, many people here in the United States turned in to watch the U.S. nation team and others play. But the United States was knocked out in the first stage without even winning one game. But Americans continued to watch and saw the final between Germany and Italy. With Italy winning and Zidane being red carded. For weeks and months before the world cup happened it was marketed to Americans in many ways. Television networks like ESPN, ABC, and others produced commercials highlighting the event. All games played in the world cup were televised and shown in the United States. The games showed off all of the finest talent in the game to people who have not seen soccer games.

            But when the world cup is not played interest in soccer in the United States tends to decline. That is starting to change though. “The sport is in a sort of limbo here. The legacy of the 1994 World Cup in America—the one in which the U.S. team emerged from the initial group round and scored a notable upset of Colombia—was considerable: the founding of a domestic league, a spike in public interest in the professional game and a seismic windfall for local bars when Ireland beat Italy at the Meadowlands” (www.observer.com). Americas professional soccer league, Major League Soccer (MLS), continues to gain in popularity and interest. The leagued was created in 1994 after the United States hosted the world cup and interest in soccer in America was still high. In the beginning the league was seen as a feeder league to more dominant leagues in the world. If a player stood out and flourished in MLS then they could be drafted to play in Europe. The leagues attendance was low compared to other sports leagues. But things are starting to change for the MLS. The league is gaining in popularity and foreign players are playing in MLS.

            Major League Soccer started to change when they decided to start marketing better. “In 2006 ABC and ESPN struck a deal with MLS to televise games every week and televise the All-Star game and the MLS Cup”(www.wikipedia.com). In July 2007 David Beckham was signed to play with the Los Angeles Galaxy for five years. Beckham is a legend in soccer and is arguably the biggest name in the sport. Commercials were played to hype his arrival and when he did arrive he sold out stadiums all across the country do people could see him play.  Other great international players were signed in MLS. Like Juan Pablo Angel and Claudio Reyna both great Latin American players who used to play in European leagues. People can now watch these great players in America, where they raise the level of the game. Other players said they would like to play in MLS because America is a great place to be. “French striker Thierry Henry has given the league a huge lift by revealing he plans to end his career in New York”(Yahoo Sports).  This just goes to show that the league is gaining in popularity.

            Soccer in America still has a long way to go before it becomes a major sport. But it is on the right track with how it is being marketed. I would love to see soccer as a top sport in the United States and it might have the chance to do it. It will never be as popular as football or baseball but it could be a big sport.

 

                                                            Works Cited

 

1.             )www.observer.com/node/52359)     This is the article I chose to do my project on.

2.            (http://en.wikipedia.org/wiki/Major_League_Soccer_2007_season )

            Online enclopedia, gave information about MLS

3.     (http://sports.yahoo.com/sow/news;_ylt=At4tscTy_moqU_V4wlXqak0mw7YF?slug=ro-henry101807&prov=yhoo&type=lgns)

A sports story on how French soccer player Henry wants to play in MLS.

 Below is my final project that I did in Import/Export Regulations my junior year. I was importing a hydrogen fuel cell powered car from Japan.

Export-Import Term Project

Importing Honda FCX Clarity

Brandon Chapman

Tra. 405

 

 

 

Commodity

 

            The item that I will be importing into the United States will be a fuel cell powered car made in Japan by Honda.

 

Model type		Honda fuel cell vehicle
Name		FCX Clarity
Overall length (inches)		190.3
Overall width (inches)		72.7
Overall height (inches)		57.8
Wheelbase (inches)		110.2
Tread (front/rear, inches)		62.2/62.8
Vehicle weight (kg/pounds)		1,625/3,582
Number of occupants		4
Performance		0-60 km/hr (apprx 37 mph): 4.8 seconds
Maximum speed (mph)		100
Vehicle range, new EPA-combined label value (miles)*		68 mpg
Powertrain
Drive method		Front-wheel drive
Motor	Type	AC synchronous electric motor (permanent magnet)
	Max. output (kW/hp)	100 [134]
	Max. torque (N·m/lb.-ft.)	256 [189]
Fuel cell stack	Type	PEMFC (Proton Exchange Membrane Fuel Cell)
	Max. output (kW)*	100
	Lithium ion battery Voltage (V)*	288
Fuel	Type	Compressed hydrogen gas
	Storage	High-pressure hydrogen tank
	Tank capacity (liters)	171
	Max. pressure when full (psi)	5,000

 

 

The hydrogen fuel cell car will be built and manufactured in Japan and will have to be imported into the United States. The way to do this will be by Ocean Carrier since it is the cheapest and overall best way to get it to the United States. Once here I will move it from the port of arrival to storage facilities. Then from there they will be shipped by truck to various auto dealerships in the country.

Market Demand

            The demand for fuel cell automobiles in the United States continues to grow as long as price of oil continues to grow. With oil hitting the one hundred dollar a barrel mark many people would make the switch to cars that use less or even no oil. The United States government could be the ones who start the program if they offer incentives. “Tax credits for fuel cell production could stimulate economies of scale to drive down costs. Additional incentives for so-called early adopters could motivate further investment” (Roberts). If the government does do some sort of a program then even more people would want to buy fuel cell cars, thus increasing demand even more. It is a way to stimulate demand in the market.

            Not only is there demand for the fuel cell car by people who are tired of paying too much, but also those concerned about the environment would buy one as well. Going green is very popular these days and people are buying it. Fuel cell cars do not produce carbon dioxide like a normal car does. Instead it produces water vapor, which is completely harmless to the environment. In terms of marketing this is gold to the car manufacturer, because not only will it be oil independent but also harmless to the earth. This will crate even more of demand for the fuel cell car. So there is a lot of demand for a fuel cell car in the United States.

 

Trade Transaction

·      Name of Proposed Supplier

The supplier will be the Honda Motor Corporation, located in Tokyo, Japan. Honda will build the FCX Clarity in their auto plants in Japan using supplies and materials from across the globe.

·      Type of Contract

The type of contract to be used in this transaction will be the CIF contract. C.I.F. stands for “Cost Insurance and Freight” In fact; this contract imposes a variety of duties to the seller. In general this contract is known as a contract for sale and shipment of goods to the agreed destination. As far as the payment is regarded, it must be made against the production of the appropriate documents according to the contract. So, in case of CIF contract the seller undertakes more obligation than the buyer.

·      Quantity Purchased

Honda will be competing directly with Toyota in the whole “green” car category with the FCX Clarity. Toyota sold 181,221 of their Pries, which is their hybrid car. So with the Honda FCX Clarity after much market study and marketing the fuel cell car will be in demand. For the first year there will be 19,800 Honda FCX Clarity’s shipped to the United States. This number can of course increase if there is a greater demand for them. Much like what Toyota did with the Prius.

·      Price

With this being the first fuel cell car being offered to the United States public prices will be high for several reasons. First Honda had to develop the technology for the car, which includes the engine that runs off a fuel cell hydrogen battery. Toyota offers their current Prius for a beginning price of $20,592. The Honda FCX Clarity will be offered for a MSRP of  $30,600 a car.

·      Delivery, Packing, Shipping

Honda will ship the FCX Clarity the way they do any other automobile to the United States. They use ro/ro ships that they have contracts with in the shipping industry. Ro/ro means roll on roll off so the cars can be driven onboard the ship, lashed down for the voyage, and rolled off when they reach their destination port. The FCX Clarity will be shipped 6,600 at a time on ships that can accommodate this load. This way there will be only three voyages from Japan to the United States, which cuts down on costs of transportation for Honda. Honda will truck their cars from their auto plants in Japan to the seaport of Nagoya where the cars will be driven onboard the ships. There is no real packing since the cars are just lashed down to the decks of the ship. The ships will be sent to offload their cargo at the port of Richmond, California. Richmond is Hondas main port on entry on the west coats of the United States. The cars will then be offload the ship be being driven off and stored at the port until auto carrying trucks will take the cars to their final destinations of dealerships.

·      Insurance

With the CIF contract Honda takes full responsibility of the car until it actually reaches the dealership in the United States. If anything happens to the automobile at any point Honda is fully responsible, and will take the cost of the insurance.

·      Payment Terms

Honda takes on all costs of transportation and everything else with the CIF contract. Like said before Honda will do all of the transportation on their own. The dealerships will be responsible for the sale of the car. Honda Corporation will do advertising and marketing of the car. The dealerships will have to pay for their own advertising and promotions. The dealerships will also have to pay Honda royalties and other fees in order to sell their cars. As well as be certified and approved by the Honda Corporation

·      Documentation

All the standard documents will be created for each automobile being imported to the United States and set forty by the CIF contract. There will be an invoice, bill of lading, letter of credit, contract of sale, and policy of insurance. These documents will be part of the agreement of the CIF contract and will be approved by all parties involved of the import.

·      Customs Duties

All customs duties and regulations are listed in the above paper entitled Government Regulations and Tariffs.

·      Inland Freight

Once the cars are imported here to the United States and are in the port of entry, they need to be sent to their final destination. This will be down by inland freight, by shipping the cars one final time by truck. Honda owns their own trucks to ship their cars so no outside company needs to come in for this aspect, it is part of Hondas supply chain. So Honda pays for its own fuel, drivers, maintenance, and other costs associated with shipping the cars. Also the CIF contract still is in play here all the way until they reach the dealerships. The trucks will take the cars to the final destinations of the dealerships across the country.

·      Warehousing

As the cars are being offloaded in the port of entry here in the United States they need to be stored for a period of time. At the port of Richmond, Honda rents the dock and accompanying space. So the cars will be parked in the open lots of the storage spaces right off the docks. There is no extra fee for this since Honda rents the docks, and runs the process of storage. While being stored the cars will be checked for any damages during passage and will receive a certificate of inspection from the U.S. Customs and Border Protect, if they pass and have all the proper forms and comply with all tariffs and regulations. Once the cars are ready to be trucked, the trucks will come into the port and load the automobiles and then will be shipped to the dealerships.

·      Name of Customer

The Honda Motor Corporation is ultimately the customer as well as their approved dealerships in the United States. Since they make the automobile and also sell it they are the customer of the import.

·      Cost Calculation

Costs are as follows:

Production: $17,000

Total Shipping including CIF: $10,000

Customs & Tariffs: $2000

Other: $ 1600

 

Recommendation for Transaction Implementation

      I would highly recommend that Honda goes forty and imports the FCX Clarity for sells in the United States. Next year Honda is actually leasing the FCX Clarity for about 30 people in Southern California only. This is that Honda wants to test to see how feasible the automobile will be. Also Southern California has more hydrogen refueling stations than any other places in the country. But when the rest of the country see how popular the automobile will be the number of hydrogen refueling stations will increase.

      A reasonable time frame for all of this would be about two months total, after Honda gets to more automated production of the FCX Clarity. Right now they are all handmade, but when they will be processed like the rest of their cars then two months is a reasonable estimate.

 

References

1.     (http://corporate.honda.com/environment/fuel_cells.aspx?id=fuel_cells_fcx)

Honda motor corporation, fact sheet for the Honda FCX

 

2.     (http://209.85.173.104/search?q=cache:8GDNn2ZtvhEJ:www.earth-policy.org/Updates/Update19.htm+market+demand+for+fuel+cell+cars&hl=en&ct=clnk&cd=3&gl=us)

by Bernie Fischlowitz-Roberts, an article on the demand for fuel cell cars.

 

3.     (http://wiki.answers.com/Q/How_many_toyota_prius_are_sold)

Article on how many Toyota Prius’ are sold in the U.S.

 

4.     (http://www.edmunds.com/toyota/prius/review.html)

The official preview of the Honda FCX Clarity

 

5.     (http://www.edmunds.com/insideline/do/Drives/FirstDrives/articleId=123662)

The first drive of the Honda FCX Clarity

 

6.     Export-Import Theory, Practices, and Procedures, Belay Seyoum, International Business Press, 2000

 

Below is the position I came up with for the Corps of Cadets. I came up with this idea on cruise because of how unlicensed Cadets were seen as by some faculty, staff, and Crops Officers. I wanted to come up with this position in order to make sure there would always be an upper level Corps Officer position for unlicensed Cadets.

Dear Captain Bolton,

What I am envisioning for the upcoming Fall 2008 semester at CMA is a new position within the Corps of Cadets. This position will be created for both Blue Company and Gold Company within the Corps. The position is one that will be held by an unlicensed cadet from their respected Company, a Global Studies cadet from Blue Company and a Business Administration cadet from Gold Company. The name of this position is called “Company Chief Purser”. The duties and responsibilities for this position are outlined below on the following page, along with requirements and skills, just as they are for other positions listed in the present Cal Maritime Student Handbook.
I came up for the idea of this position for several reasons; first all students enrolled at the California Maritime Academy are required to be a part of the Corps of Cadets, be them Marine Transportation students, Mechanical Engineering students, or Business students; used just as examples. All students are required to participate in at least one training cruise while they are attending CMA. On this cruise all students fill the roles as crew members, even the unlicensed cadets. While on the cruise the cadets report not just to their respective Division Commanders but also to the Cadet Chief Mate and the Cadet Chief Engineer. For the unlicensed side there is no such position. It hardly seems prudent since we have a Purser, a Logistics Officer, and Chief Steward. Which all of these positions involve aspects of the business and global studies side of the maritime industry. Of course the Captain, Chief Mate, Chief Engineer, 1st Assistant Engineer, LWO’s, LWE’s, and all other members of the ships crew, whom are faculty at CMA, deal with business and global studies issues onboard and ashore. There is no cadet there to assist and direct the unlicensed cadets and assist the faculty in these affairs. We have Cadet Chief Mates, and Cadet Chief Engineers for their respected Companies, but no Cadet Chief Purser or a position of the same caliber.
Also the California Maritime Academy is the only Maritime Academy in the United States to have their unlicensed cadets as part of the Corps of Cadets, who not only participate in the Corps but also hold leadership positions. It seems that at times the unlicensed students tend to be ignored in some ways. The Business Administration major is often left out of crucial meetings within the Corps of Cadets and other aspects on campus. As of this exact moment within the Corps of Cadets the Business Administration major holds but one senior leadership position at CMA. And that position is of the Division 5 Executive Officer. Which is ridiculous since the Business Administration major has made significant progress over the last few years. We have hired faculty from the maritime industry, hold internships in ports and shipping companies, and even work on ships. Global Studies on the other hand holds more and higher ranking positions within the Corps; the Corps Executive Officer is a Global Studies major, as well as the Corps Administration Officer, and the Blue Company Executive Officer, which all are 4 bar or above positions. Which brings to the point that the Business major at CMA is not being represented within the Crops of Cadets and its leadership positions. Which is why for this new position the person who will hold it will be a Global Studies cadet from Blue Company and a Business Administration cadet from Gold Company. This is so that every major on campus is represented in some caliber within the Corps of Cadets leadership positions. The Company Chief Mates have to be Marine Transportation students and the Company Chief Engineers have to be engineering cadets, so it makes sense to put a Global Studies and a Business Administration student in the Company Chief Purser position.
The way this position will work and operate is listed below, but I will go into some detail and certain aspects of the job. First the cadet considered to hold this position must have completed their training cruise with the Golden Bear already. The reason for this is that while onboard all unlicensed cadets work with the Purser learning their duties and responsibilities and assisting them. Also they are in charge of helping with hotel stores and those aspects of the ship. So these cadets will have experience and the knowledge to pass along to those cadets about to embark on their unlicensed cruise. The unlicensed cadets whom go on cruise are usually Second Class cadets, so when they get back to CMA they have one year as juniors and then become seniors and they can apply for senior Corps leadership positions. The Company Chief Purser will train those students who are about to embark on their training cruise. A check off list could be created for the unlicensed students to complete before going on cruise. Also an unlicensed skills test could be created much like in the fashion of deck skills exams for all unlicensed 4/C cadets. This includes showing them around the ship, demonstrating some of the duties they will hold onboard, going over the ships policy, basic seamanship, and engineering. Of course this is just an example of what could and will be taught to those about to embark on cruise, more will be created with the position. The Company Chief Purser will assist the faculty member on campus who is designated Chief Purser for the ship, or the respected individual who deals with such issues. They will work with this person to get the ship ready to sail for the summer. They will assist with all matters pertaining to the ship that the Purser and administration on campus have to deal with. Just like the Company Chief Mates have to work with the Training Ship’s Chief Mate in order to get the ship ready for cruise, as well as the Company Chief Engineers. The Company Chief Purser will also represent their major within the Corps of Cadets, this means looking out for the interests of that major and pass along important information to the Corps Executive team and others in leadership capacity such as the Commandant of Cadets. The Company Chief Purser will hold 4 bars just like the Company Chief Mate and Company Chief Engineer. They will also hold the same responsibilities, duties, and privileges of the other 4 bar positions within the Corps of Cadets. They will stand with their respected Company staff during formation at the front of the Division lines. The Company Chief Purser shall assist with inspections during formation, like other 4 bar positions do, going down the lines and inspect cadets of all majors. This will not only help with the efficiency of inspections during formation but also show the presence of the unlicensed majors in upper leadership positions. The Company Chief Pursers will report to the Company Executive Officer just like the Company Chief Mates and Company Chief Engineers. Also they will report to that person designated on campus as the ship’s Purser or respected appointed faculty member.
I am hoping that this position will be thought over and actually come to be for the Fall 2008 semester. It is my hope that you will consider this since we in the unlicensed majors don’t believe that we are represented enough and would like to hold upper leadership positions. This idea of mine has been in my head for some time now, and now with the new people in Leadership Development I can see hope for this to emerge. We are more than capable of carrying out the duties prescribed to us. We are being trained to be the future managers, leaders, and organizers of maritime and transportation companies, national and international government agencies, security organizations, corporations, and other business and agencies. We all take courses in management, organizational behavior, leadership, and others so it is obvious that we should be used to our full potential. The Statement of Institutional Mission states, “The mission of the California Maritime Academy is to emphasize the integration of intellectual learning, applied technology, and leadership development”. With the creation of this position then the mission would be successful in the strategies that it lays out. That is why I am hoping to hold this position for Gold Company when the school year starts back up in September. I have already talked to my Division Commander who says that a replacement can be found for me if I am to get this newly appointed position. I am hopeful that this idea will come of light before the school year starts so that this position can be utilized to its full potential for the academic year of Fall 2008 to Spring 2009. This is just an outline and of course can be modified as seen fit by the people who can create this position. I want to thank you for your time and hope you take this as serious as possible,

Sincerely,

Brandon Chapman 1/C
Division 5 Executive Officer
Business Administration 2009
California Maritime Academy

LIST OF DUTIES, RESPONSIBILITIES, AND REQUIREMENTS:

COMPANY CHIEF PURSER (UNLICENSED REPRESENTATIVE): The Company Chief Purser (Unlicensed Representative) is the highest-ranking unlicensed cadet in their respected company. The Company Chief Purser reports to the Company Executive Officer. (This is not an assigned cruise position.)

Duties and Responsibilities: The duties of the Company Chief Purser include but are not limited to:
• Under the supervision of the Chief Purser on campus assists with the proper paperwork and activities needed for the Training Ship prior to sailing
• Acts as the staff technical advisor to the Company Commander for all unlicensed matters
• Responsible for the unlicensed watch station training program for all cadets
• Responsible for the unlicensed orientation program for all Fourth Class Cadets
• Ensure all watch personal are thoroughly indoctrinated in watch and log-keeping procedures
• Responsible for the interests and represents the unlicensed cadets in their respected Company
• Responsible for the training and development for all unlicensed cadets as directed by the Corps Academic and Training Officer
• Responsible for the training of unlicensed cadets in order to assist with the Training Ship’s Purser and other duties while onboard
• Meet periodically, as needed, with the Cadet Chief Mate and Cadet Chief Engineer to ensure progress and completion of all shipboard training programs. Ensure Division Training and Academic Officers are aware of any cadets within their assigned division not meeting the minimum training standards in a timely manner
• Serve as a liaison with the Ship’s Purser on campus
• Oversee the performance of the academic year unlicensed watches
• Responsible for the proper organization administration of unlicensed cadets
• Responsible for the appearance of their assigned Company unlicensed cadets and shall ensure the standards established for the Corps are upheld
• Ensure the continued indoctrination of underclass cadets
• Ensure the good order and discipline and proper appearance of their assigned unlicensed cadets while at formation and on campus
• Ensure communication through means by meetings, bulletin boards, email, etc.
• Promulgate all information as directed by the Company Commander or Executive Officer
• Attend weekly meetings with key Corps staff members
• Attend Company meetings as directed by the Company Commander
Knowledge, Skills, and Abilities: The knowledge, skills, and abilities of the Company Chief Purser include but are not limited:
• Must be a senior cadet in their respected unlicensed major (Global Studies for Blue Company, Business for Gold Company) while at the Academy
• Must have one full year of academic standing remaining prior to graduation
• Complete their required training cruise prior to selection
• Complete all requirements for advancement within the Corps
• Maintain the highest standard of personal appearance, ethical behavior, diversity awareness, and adherence to the Core Values. Set an example for all other cadets to emulate
• Maintain confidentiality of sensitive information
• Participate in improving the Academy and solving problems
• Ensure balance between organizational and personal/team requirements
• Identify and adapt to change and lead in view of those changes
• Work within a team to develop positive vision, direction, and results
• Interface effectively with seniors, peers, and subordinates
• Maintain a 2.5 or higher grade point average